“SimpleFleet will be a one-stop solution for SMEs for tracking solutions and has as its ultimate goal the commoditization of tracking and fleet management services.” The project SimpleFleet will make it easy for SMEs, both from a technological and business perspective, to create (mobile) web-based fleet management applications. In addition we also want to address the related geomarketing domain, which uses travel information in various geo-statistical analysis methods as well as visualizations of the data to be used in online and print publications.